A few weeks ago, we’ve had the pleasure of participating in an event that was run through RumbleTalk Chat’s technology. The experience showed us why adding an event chat into your platform could be one of the biggest changes to live stream events, e.g., audience engagement, since the invention of social media.

We are so delighted to have the privilege of sharing with you the story of one of our clients. How they started, and how we spruced things up. This case study highlights several key takeaways from our campaign so far.

Before we get started, let’s define the following terms first.

What is a live stream event?

A live stream event is a real-time, broadcasted event over the Internet. It can be on your website, on a community platform, or anywhere else online. To make it more effective in engaging your audience, most organizers add a live chat into the event. So, it instantly becomes a two-way communication. It becomes a place where your audience isn’t just your listener, but can also engage with other participants in so many ways.

What is engagement and how do we measure it?

Engagement is when visitors to your website, or event, appreciate your content enough to stick around, interact, and share your content. For example, if we are measuring our live stream event’s engagement, we will look at the interaction between the active chatters, the participants who stayed until the end of the program, and people who talk about the event on their social media platforms.

So, in an event like this, we can quantify engagement by using this formula:

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The Objective: To increase the total engagement rate in a live stream conference

Organizing healthcare conferences for almost a decade, this will be our client’s first time to use RumbleTalk in their virtual event. The objective is to increase the total engagement of this 2-day event. From the usual 47%, we are eyeing at least a 75% engagement rate by the end of the program.

The Solution: Pair the event with RumbleTalk Moderated Chat

The conference contained panels and speakers from varied medical specialties. Organizers are expecting over 400 guests in the medical industry. Given this huge number, they knew they needed a tool to provide attendees a way to communicate their thoughts on the fly. So, we set up RumbleTalk on their website, where the event will take place.

The RumbleTalk Experience: Features that helped us reach the goal

1. Moderated Chat – This chat type allows you to assign an administrator to moderate the conversation. Your admin has control over the functions that will keep your event chat a safe and healthy space for all your participants. They can approve or reject messages before it goes live. Moreover, they can delete all messages at once or mute everyone if there’s an announcement. The admin can disconnect or ban problematic users.
2. Q&A Sessions and Polls – RumbleTalk further improved the interaction between the speakers and the audience. They did this through a moderated Q&A Session, where the admin will be the one to gather questions through the chat. The admin can also host Poll discussions. This creates an inclusive environment where everyone’s opinion can be heard.
3. Add a Welcome Message – A simple way to warmly welcome your audience once they enter the online event.
4. Keywords – During panel discussions, the admin can send downloadable booklets, images, and tutorial videos through Keywords. A feature that turns words into links that will lead your audience to the designated webpage, downloadable file, online form, video, and more.

The Results: 88% total engagement rate, 91% of attendees stayed until the end of the event

It’s safe to say that using RumbleTalk chat for this online conference was a very successful strategy. The average total engagement rate on their previous live-stream events is usually around 47%. But, with RumbleTalk chat, we were able to enjoy a nice spike with a whopping 88% – which is 13% above the target.

Finally, we also noted that 392 out of 431 participants stayed until the conclusion of the event. Lowering the drop-off rate by 12%.

RumbleTalk gives a simple solution that produced substantial effects

There is no better way to communicate with people during a live stream conference event than through a powerful tool such as RumbleTalk. This communications platform can help you keep your events organized, and your interactions more vibrant than ever.

It was mid-September last year when our client, a recruitment agency, organized a virtual job fair. An event that brought over 50 companies looking to fill in more than 400 positions around the globe.

We are well aware that a virtual job fair has been an effective way for businesses to hire qualified individuals. But, this time, they took it a notch higher. They used a live chat tool that significantly made the whole experience better. Both for the hiring managers, and job seekers.

“A live chat event offered the perfect solution. We were able to interact with candidates while we narrowed down our list of applicants who had the skills our employers were looking for.” A testimony from one of the organizers.

After integrating multiple RumbleTalk live chat rooms in the event website, the companies were able to communicate seamlessly with the candidates. And, they were able to select the best person for the job in less than three weeks’ time. Read through the article to learn how it all worked out.

The Objective: To recruit quality candidates that’ll fill in managerial-level roles

The goal is to fill in more than 400 professional roles in two weeks. The job vacancy mix is 50% general managers, 25% business development executives, 20% sales managers, and 5% customer service representatives. Most of these prospects were mid-level to senior professionals.

A good chunk has at least 8 years of experience in their field. Furthermore, the hiring agency aims to open the opportunity to professionals around the globe.

As I’m sure you can imagine, getting so many qualified individuals in so many locations is no easy feat. So, how did they manage to do that?

The Solution: A virtual job fair paired with multiple chat rooms and powerful communication tools

The hiring agency created an event website, where they hosted a two-week virtual job fair. To make it more efficient, safe, and engaging, they embedded a RumbleTalk group chat into the event page. Having this live chat made it easier to facilitate real-time interaction with employers and candidates. Below are some of the tools that were maximized during the event.

The RumbleTalk Experience: Features that helped us reach the goal

1. Multiple Chat Rooms – RumbleTalk can be customized based on the number of chat rooms you need. In this event, the organizers created 150 chat rooms that served as online booths for the companies and private meeting rooms for one-on-one interviews. By setting this up, job-seekers enjoyed access to many different employers and opportunities at once. They were also able to have conversations with multiple companies all in one virtual space without having to leave any sessions. Furthermore, employers are able to reach out to as many candidates as they see fit.
2. One-on-one Private Chat Rooms – Aside from having their own virtual booth. RumbleTalk also helped the employers to create a room for separate, private conversations with their prospective candidates. For instance, when a hiring manager sees someone inside their booth with a stellar profile, he or she can instantly set up a private, one-on-one interview. All he or she needs to do is to message the candidate, and they will have their own private chat room. Inside the chat room, they can exchange documents, images, or a link to their portfolio. They can also do a two-way live video interviewing so that employers could see potential candidates face-to-face.
3. InText Service Keywords – The Keywords function dynamically turns any word into links or downloadable documents. In a virtual job fair, this is useful for when you need to send a registration form, a company presentation, or send a downloadable file to the candidates. No need to copy and paste your documents and links for every person you talk to.

The Results: 115% increase in applications, 82% of job openings filled, hiring process time cut down in half

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After the two-week event, the organizers saw a 115% increase in applications vs the previous online job fair without RumbleTalk. That’s over 3800 participants. 82% of the job openings were filled within two weeks, cutting the hiring process time in half.

Knowing that the typical hiring process for most organizations can take anywhere from one to two months. So, having a live chat partner alongside your event would not only speed up the process but also got a glimpse into the candidates’ personalities. This helped them finalize hiring decisions much faster.

Invest in smartly-designed tools for efficient hiring in a virtual job fair

Whether you’re in a high-cost-of-living area or searching for remote talent all over the world, screening and reaching out to high-quality prospects can be difficult. Plus, with so many new tools on offer – from video interviews to multiple online meeting rooms – it can be hard to know where to invest your time and money in order to find your next star employee.

Using RumbleTalk live chat to discuss career opportunities on an online job board was a natural choice. It boosted engagement and allowed the companies to get in touch with hundreds of high-quality candidates from all over the world.

If you’re planning to create a virtual job fair or any similar event alongside a RumbleTalk live chat, send us a message at support@rumbletalk.com for a quick discussion.

It’s no secret that e-commerce websites have been taking a page out of social media’s book by adding community features to increase conversions. So, this is exactly what we did for an online event in the first quarter of 2021.

We acknowledge that one of the most impactful ways to increase sales conversions on your website is to add a live chat room. It’s something that allows customers to communicate directly with your company, or each other, in real-time, via their browser or mobile device. This can have a major impact on conversions. Since more than half of online customers (58%) abandon their carts without any further action.

With RumbleTalk, eliminate friction and help your customers close the deal with confidence. Do this by providing a chat room where they can instantly gather more information about your product or service, through real clients.

Read through the blog to see how we provided a website with staggering results as they used Rumbletalk chat alongside their virtual event.

The Problem: Low sales conversions on an e-commerce website

60% of their visitors were only browsing, not talking, not buying. Customers and potential customers don’t feel like they can freely exchange opinions on topics they are interested in. Why? Because they didn’t have a platform to do so. Website visitors had no idea where to go if they needed to engage in a chat with a brand or with fellow customers. As a result, there have been high bounce rates, low conversions, and no relationship built between the brand and the client.

The Solution: A live chat platform for your website’s live event

After weeks of research and demos here and there. The company signed up with RumbleTalk, a group chat platform that allows you and your clients to be able to stay in touch with each other beyond just social media.

RumbleTalk is a smartly designed, modern, and stylish plugin that integrates a fully functional chat room to any website, engaging thousands of live chatters. It works as a one-stop solution for all your audience engagement needs.

In this case, the company integrated Rumbletalk chat into their website during a live event. With that, all visitors gained access to a community group chat where they can discuss anything with their fellow customers.

The virtual event made sure to open the chat to the public and hold Q&A portions for a more engaging session.

Features and Functions of Rumbletalk Group Chat

Rumbletalk chat comes with an array of well-crafted audience engagement tools you can use along the way.

• Question and Answer 
• Multimedia Sharing 
• Send audio and video messages
• Chat customization with pre-made templates and CSS
• InTEXT Service Keywords
• Add a welcome message
• RumbleTalk Pages minisite
• Login SDK to automatically connect your website’s user base to the chat
• Rest API for easy integration to any website, event, or platform
• Chat QR code
• Mention a user in the chat
• Play YouTube videos directly in the chat
• Copy-paste an image from anywhere, to your chat
• Share your availability status

In the event program, from a Social Chat, the company switched to a Moderated Chat. Here, they assigned an administrator to manage the chat room. During the program, the admin held Q&A sessions to answer inquiries from clients. Perfect to convince those leads to purchase right then and there.

Here are other tools to help you moderate the chat as the administrator:

• Delete all messages at once 
• Mute everyone in the chat
• Collect real-time feedback through Polls
• Export chat transcript
• Disconnect/ban problematic users

The Results: 4% increase in sales conversions. With a 6% overall lift in revenue.

Over a 3-month period with RumbleTalk, the business recorded a 4% increase in conversion from people visiting the website. That’s over 1,500 more products sold than before having a Rumbletalk chat accompany their live event.

In terms of sales, we saw an overall 6% lift in revenue in website sales. More so, after 3 consecutive events (once a month), there was a 27% increase in conversion rate!

Furthermore, conversations don’t just generate sales, but also build loyal, returning clients. This is something we are very much proud of. Aside from the numbers and targets, it is also about building a thriving community in a safe, virtual space.

Improve revenue and customer loyalty in one single solution

In conclusion, to be successful, you must gain an insight into your customers’ minds. To do so, you need real conversations in real-time. And, RumbleTalk made it easy for businesses to do so by simply allowing people to communicate with each other on your website, or during live events. Furthermore, conversing with others about your product and having received positive responses from other users influences their buying behavior.

It doesn’t matter if you sell gadgets or consultation services. The way you position your products and services is only going to work if people want it. So, make sure you provide them with an opportunity for real conversations. A virtual space where they can get answers to their questions. And avoid leaving them in search of those answers elsewhere on Google. After all, cleverly designed landing pages are as important as having valuable conversations.

Ready to make your own RumbleTalk story? Talk to us at support@rumbletalk.com and let’s get started asap!