Everyone has been thinking about chat lately. From apps to chat rooms, it has been a staple in the digital era. Now that companies are also focusing their efforts online, a chat solution is worth looking into.

What can a chat do for your website? Read on to know more. 

Controlling the chat experience means controlling the customer relationship

When you use any technology, data privacy concerns are high. Therefore, marketplaces like eBay are building chat right into their apps to maintain full control of the chat experience and user data.

ECommerce sites understand that owning the chat means having more control over the customer experience.

Advantages of having a native, rich chat solution on your website

• Chat can be seamlessly integrated into your transaction workflow. This makes the transaction experience as simple as sending a message in chat.
• Built-in chat eliminates the need for your users to leave your platform to communicate with one another. This means a more seamless and uninterrupted user experience.
• Live chat facilitates and expedites buyer-seller negotiations. This results in higher completion rates and happier users.
• Live chat protects users’ privacy by allowing them to negotiate without disclosing personal information such as contact information. It also eliminates the risk of using intermediaries.
• More chat rooms mean more data to analyze to better understand user preferences and improve the website experience.
• Moderating live chat with notifications that keep the conversation going increases engagement and the likelihood of users making multiple transactions.
• You can also incorporate a feedback system into the chat to help improve your rating. As a result, you drive more transactions on your website.

Users are less likely to go off-platform to complete their transactions using a third-party app if they have a chat room. This could result in saving money from platform fees.

Chat as the website’s focal point

More importantly, if users take their conversation off-platform, you lose control of the user experience. This means you can no longer protect users by using moderation and safety tools.

It also means you can’t accept payments or protect users if something goes wrong. This can have a long-term impact on your trust rating. Even if a negative experience occurs outside the platform, users will recall that it began on your site and may be hesitant to come back.

While it may be tempting to outsource communication to a third-party platform like WhatsApp because it’s easier than developing your own chat feature, doing so gives them control of the customer relationship and data.

This leaves you at the platform’s mercy. They can easily decide to charge you additional fees for limited access to user data. When you lose control of your feedback info, you lose access to information that can help you improve your customers’ experiences.

This can be extremely costly if you fail to capitalize on an opportunity. Or worse, if the platform on which you rely capitalizes on the opportunity first. Furthermore, owning the chat means having more visibility and control over your users’ data.

The good news is that you don’t have to choose between developing your own chat solution from scratch or using third-party platforms.

Choosing RumbleTalk as your chat solution

Instead, we believe it is preferable to buy and then build for a more robust branded chat experience. With RumbleTalk’s chat API and SDKs, you can integrate an infinitely scalable chat solution. This includes voice and video calls to your website. You can begin providing exceptional user experiences in just a few weeks.

For a free demo on how RumbleTalk can help you create a dedicated chat solution, send us a message at support@rumbletalk.com.

A chat is a great way to interact with visitors to your website. Website visitors who are engaged are more likely to spend more time on your site.

Assume a visitor arrived at your site via Google. If a visitor leaves your site and returns to the search, then search engines will notice. This indicates that the visitor was dissatisfied with your website. On the other hand, if the visitor remains on your site, then it is likely that he or she found something of interest.

SEO experts have discovered that this type of user behavior is an important ranking factor.

As a result, it is critical to engage and retain your website visitors. A chat feature is a great way to achieve this.

How does it increase traffic?

There are three ways that a chat room or group chat can increase traffic.

• People in your chat room will share conversation pieces on Twitter or Facebook.
• Chatters on your website will be able to invite more people to join the conversation.
• SEO – you can download the chat transcript, clean it up, and then embed it on your website. Google will then scan the data and rank your overall website higher.
• Chatters have a higher chance of staying longer because they’re engaged in a conversation within your website.

Assume you own a radio station and are having a discussion about basketball. At the end of the conversation, you can save it as an HTML, Excel, or Word file and add it to your website.

Furthermore, while conversing, each chatter can invite friends and share every message on Facebook or Twitter.

Allow your audience to attract more website visitors

RumbleTalk offers two page boosters to help you gain a larger audience and spread the word through social media. These two methods are inviting friends and sharing chat content.

• Invite friends to chat: Your chatters can invite their friends to join the conversation. They have the option of inviting their Facebook friends or Twitter followers.

• Share chat content on social media: Your chatters can send snippets of the conversation to their friends by exporting the chat transcript.

Group chats and more

A chat room can be added to any page or blog. Some use it for support, others for communities, and mostly for business.

Here are some great ways to use a group chat:

• Group Discussions – Including a chat box on a page is an excellent way to promote discussion during a live show or event. Chat boxes are used by many radio shows, live bloggers, live podcasters, reading book groups, and live streaming pages.
• Social Trading – Previously, technology was the only way to do stock trading. However, over the years, a new concept has emerged: social trading for “Humans.” It primarily consists of a social chat and forum where professionals trade while chatting and sharing images and videos in the chat. For traders, group chat has become an indispensable tool.
• Online Events – There are numerous online events available (even on social media). A group chat is one of the best ways to “feel” your audience. For example, during a pre-launch of a well-known book, the author revealed chapters of the book to his audience via group chat. The chat was an important tool in this event for gauging readers’ reaction to the new book.
• Educational Chat – Including a chat feature in a virtual classroom makes it more appealing to students. The ability to include images and videos only enhances the experience. Here’s an example of how you can use it on Google Classroom.

Group chat rooms and how they increase website visitors

People are now aware that having a social chat on your page provides an additional reason for users to return to your page. Set events and ask your audience questions to encourage engagement and allow them to express themselves freely.

If you need a chat room for your website, then check out RumbleTalk. We provide free demos. Just send us a message at support@rumbletalk.com and we’ll gladly give you one!

How should you evaluate and prioritize opportunities that can improve the user experience and create more value for visitors? Which of the dozens of options will keep your brand competitive while also impacting the bottom line and supporting sales? Among the various methods for attracting leads and customer conversion, live chatting is an essential component of your marketing strategy. According to studies, live chat boosts conversion by 20% and yields a 305% overall return on investment.

While traditionally used as a B2C conversion tactic, evidence indicates that all consumers ultimately behave the same way. As a result, B2B businesses will see a similar ROI when implementing this support channel. Why is live chat such an important part of generating sales-ready leads? Read on.

Educate throughout the buyer’s journey

Customer education is the foundation of modern marketing. The ability of live chat to answer questions creates a more personalized purchasing experience. This content personalization, which includes a live chat expert overcoming specific objections and redirecting the lead to highly targeted content (such as product pages or blog articles), can fill gaps and accelerate the buyer’s journey. Using content through live chat can help with conversion in ways similar to sales enablement.

A live chat platform like RumbleTalk can aid in connecting with a buyer. Through various chat types, you can choose the one that fits your business. Here’s how you can set it up.

1. Sign up for a RumbleTalk account.
2. Choose a chat type.
3. Open your admin panel and click Embed.
4. Copy the pre-generated code and paste it on your website.

It’s up to you what size you want the live chat to be and where it would appear on your site. RumbleTalk is easily customizable with advanced design options and CSS.

With various live chatting features such as calls, polls, and admin mode, customers will have no problem getting in touch with an agent. It’s a company’s best friend when it comes to live chat rooms.

Build trust and rapport

Decision makers and their teams conduct online searches to first comprehend their problem and then assess its ultimate solution. Live chat can increase buyer confidence as they progress. When a potential customer is unsure about the details of your offer, providing an immediate response to questions will help you establish yourself as an authority and trusted partner.

According to a survey, 77% of live chat users agree that chat tools positively improve their attitude toward the company with which they interact online.

The impact of live chatting on ROI

The impact of any tool on the bottom line ultimately drives the implementation decision. While live chatting can help with the buyer’s journey, it’s also important to include it in your technology stack as a way to charm current customers and create brand missionaries. Live chat, for example, has been shown to help in the following ways:

• Reducing overall customer service costs by quickly resolving questions.
• Reducing phone expenses.
• Creating a platform to manage multiple conversations concurrently. Rather than managing support escalations over the phone, this reduces chat support burnout.
• Improving the website experience, which causes customers to return.

Regardless of the benefits of live chat, this channel’s success will depend upon the vendor that delivers the service. The quality of agents and system features is a critical method of ensuring the benefits outlined in this article.

If you’re considering adding a live chat platform to your business site, then send us a message at support@rumbletalk.com. We’re offering a free demo to interested parties.

You may also check out our social media channels (Facebook, Twitter, Instagram) where we post snippets of how the platform works.