A chat is a great way to interact with visitors to your website. Website visitors who are engaged are more likely to spend more time on your site.

Assume a visitor arrived at your site via Google. If a visitor leaves your site and returns to the search, then search engines will notice. This indicates that the visitor was dissatisfied with your website. On the other hand, if the visitor remains on your site, then it is likely that he or she found something of interest.

SEO experts have discovered that this type of user behavior is an important ranking factor.

As a result, it is critical to engage and retain your website visitors. A chat feature is a great way to achieve this.

How does it increase traffic?

There are three ways that a chat room or group chat can increase traffic.

• People in your chat room will share conversation pieces on Twitter or Facebook.
• Chatters on your website will be able to invite more people to join the conversation.
• SEO – you can download the chat transcript, clean it up, and then embed it on your website. Google will then scan the data and rank your overall website higher.
• Chatters have a higher chance of staying longer because they’re engaged in a conversation within your website.

Assume you own a radio station and are having a discussion about basketball. At the end of the conversation, you can save it as an HTML, Excel, or Word file and add it to your website.

Furthermore, while conversing, each chatter can invite friends and share every message on Facebook or Twitter.

Allow your audience to attract more website visitors

RumbleTalk offers two page boosters to help you gain a larger audience and spread the word through social media. These two methods are inviting friends and sharing chat content.

• Invite friends to chat: Your chatters can invite their friends to join the conversation. They have the option of inviting their Facebook friends or Twitter followers.

• Share chat content on social media: Your chatters can send snippets of the conversation to their friends by exporting the chat transcript.

Group chats and more

A chat room can be added to any page or blog. Some use it for support, others for communities, and mostly for business.

Here are some great ways to use a group chat:

• Group Discussions – Including a chat box on a page is an excellent way to promote discussion during a live show or event. Chat boxes are used by many radio shows, live bloggers, live podcasters, reading book groups, and live streaming pages.
• Social Trading – Previously, technology was the only way to do stock trading. However, over the years, a new concept has emerged: social trading for “Humans.” It primarily consists of a social chat and forum where professionals trade while chatting and sharing images and videos in the chat. For traders, group chat has become an indispensable tool.
• Online Events – There are numerous online events available (even on social media). A group chat is one of the best ways to “feel” your audience. For example, during a pre-launch of a well-known book, the author revealed chapters of the book to his audience via group chat. The chat was an important tool in this event for gauging readers’ reaction to the new book.
• Educational Chat – Including a chat feature in a virtual classroom makes it more appealing to students. The ability to include images and videos only enhances the experience. Here’s an example of how you can use it on Google Classroom.

Group chat rooms and how they increase website visitors

People are now aware that having a social chat on your page provides an additional reason for users to return to your page. Set events and ask your audience questions to encourage engagement and allow them to express themselves freely.

If you need a chat room for your website, then check out RumbleTalk. We provide free demos. Just send us a message at support@rumbletalk.com and we’ll gladly give you one!

How should you evaluate and prioritize opportunities that can improve the user experience and create more value for visitors? Which of the dozens of options will keep your brand competitive while also impacting the bottom line and supporting sales? Among the various methods for attracting leads and customer conversion, live chatting is an essential component of your marketing strategy. According to studies, live chat boosts conversion by 20% and yields a 305% overall return on investment.

While traditionally used as a B2C conversion tactic, evidence indicates that all consumers ultimately behave the same way. As a result, B2B businesses will see a similar ROI when implementing this support channel. Why is live chat such an important part of generating sales-ready leads? Read on.

Educate throughout the buyer’s journey

Customer education is the foundation of modern marketing. The ability of live chat to answer questions creates a more personalized purchasing experience. This content personalization, which includes a live chat expert overcoming specific objections and redirecting the lead to highly targeted content (such as product pages or blog articles), can fill gaps and accelerate the buyer’s journey. Using content through live chat can help with conversion in ways similar to sales enablement.

A live chat platform like RumbleTalk can aid in connecting with a buyer. Through various chat types, you can choose the one that fits your business. Here’s how you can set it up.

1. Sign up for a RumbleTalk account.
2. Choose a chat type.
3. Open your admin panel and click Embed.
4. Copy the pre-generated code and paste it on your website.

It’s up to you what size you want the live chat to be and where it would appear on your site. RumbleTalk is easily customizable with advanced design options and CSS.

With various live chatting features such as calls, polls, and admin mode, customers will have no problem getting in touch with an agent. It’s a company’s best friend when it comes to live chat rooms.

Build trust and rapport

Decision makers and their teams conduct online searches to first comprehend their problem and then assess its ultimate solution. Live chat can increase buyer confidence as they progress. When a potential customer is unsure about the details of your offer, providing an immediate response to questions will help you establish yourself as an authority and trusted partner.

According to a survey, 77% of live chat users agree that chat tools positively improve their attitude toward the company with which they interact online.

The impact of live chatting on ROI

The impact of any tool on the bottom line ultimately drives the implementation decision. While live chatting can help with the buyer’s journey, it’s also important to include it in your technology stack as a way to charm current customers and create brand missionaries. Live chat, for example, has been shown to help in the following ways:

• Reducing overall customer service costs by quickly resolving questions.
• Reducing phone expenses.
• Creating a platform to manage multiple conversations concurrently. Rather than managing support escalations over the phone, this reduces chat support burnout.
• Improving the website experience, which causes customers to return.

Regardless of the benefits of live chat, this channel’s success will depend upon the vendor that delivers the service. The quality of agents and system features is a critical method of ensuring the benefits outlined in this article.

If you’re considering adding a live chat platform to your business site, then send us a message at support@rumbletalk.com. We’re offering a free demo to interested parties.

You may also check out our social media channels (Facebook, Twitter, Instagram) where we post snippets of how the platform works.

Good planning is the key to transitioning from offline communities to online. Whatever your situation is, it’s your responsibility to ensure that your team and participants are all safe in your digital space.

Transitioning offline communities to online

If you are organizing an online community event, we advise you to start developing your offline-to-online strategy from the beginning of your journey. This transition plan is just as important as creating your challenge or recruiting your team.

A community can begin with two people who have a clear intention to build a tribe. Other times, a community can emerge organically without a specific goal in mind.

Step 1: Prepare the technical side

To start an online community, you only need three tools. These are: the RumbleTalk chat platform, your website, and an optional live stream platform like Dacast. If you follow these instructions, you should have already set up your RumbleTalk account. You simply need to configure your live streaming tool. In our knowledge base, you can see a visual representation of our partners, as well as instructions on how to use them.

Do a test run before using your chat room and familiarize yourself with the software’s basic functions. Done? You are now software-ready to face any situation. Let’s get to your team.

Step 2: Prepare the team

The ability of your team to follow and adapt to the transition is critical to the success of your transition plan. You can make the process go more smoothly by clearly defining who will do what before, during, and after the event. By informing your team in advance of what they must do in the event of a transition, they will know what to do.

A moderator or a facilitator

This role was critical in an offline setting. It’s still critical in an online one. Your moderator will be the face and voice of your event, which will greatly influence participant engagement.

The main distinction between an offline and an online event is the isolation of online participants, which may have an impact on their commitment. Closing a browser window and leaving a virtual event is much easier than closing an actual door and leaving the room. The moderator establishes a physical connection between the participants and the event.

Speakers

The good news for speakers during the transition is that their roles will be much more flexible. Speakers must be physically present at the venue during an offline community event, which may result in some idle time. It’s a different game online. You can allocate and plan availability time slots for speakers from anywhere in the world to participate in your event.

Speakers lead the event wherein they can ask questions to the community. With a live stream, speakers can answer the questions from the participants. Moderators are working closely with speakers to man the chat room.

Volunteers/Agents

Volunteers are still the event’s community service agents, but it does change in form. Volunteers in an online event will be in close contact with participants via all media channels. They’ll be answering questions, resolving issues, and dealing with anything that might interfere with the event’s flow. All of this happens in real-time.

This means that for an online event, your volunteers must have a slightly different set of skills than for an offline event. So, they must be familiar with the chat platform, as well as the online visual meeting tool you’re using, in addition to the specific knowledge associated with your event.

We recommend that you train and empower your volunteers to use the tools as soon as possible when preparing/planning your offline event. This will ensure a smooth transition from offline communities to online. The sooner your volunteer begins using your chat platform, the sooner they will be operational.

Moving forward: creating scalable offline communities

A strong community can accomplish great things. People are more interested in your company when they believe you care about them.

To succeed, any community must be able to scale. After you’ve worked hard to build strong relationships offline, you must turn those people into brand advocates. To get your name out there, you must empower them to spread the word.

This creates an emotional bond that lasts both online and offline.

The foundation of healthy offline communities is connecting like-minded people with groups like these. RumbleTalk facilitates this in an online setting. Send us an email at support@rumbletalk.com and we’ll set up a free demo.