The Pareto principle, commonly referred to as the 80/20 rule, tells us that 80% of your business will come from 20% of your customers, and we sure do love those customers in that 20% tier.
These are the customers that get it. They understand your purpose, they use all the features you and your team worked endlessly on, they read every new post and newsletter, and their referrals are worth gold because those in the 20% club are the best examples of how your work can benefit them.
You could be blogging to generate traffic for your business (like we do) or simply to share your hobby but regardless of the subject the blog needs loyal followers to grow.
In a previous post I posed the question: Does your business have multiple audiences? In this post we’ll talk about three ways to use RumbleTalk group chat engage your upper tier of customers, the customers that get it.
The “Open for Conversation” page
I really like this one.
For bloggers trying to reach their first 100 or 1000 loyal readers, creating an “Open for Conversation” page is a great way to directly interact with readers and humanize your new brand.
By giving your readers a chance to have a human connection to your blog, you can pique a deeper level of interest that keeps them returning, invested, and rooting for you.
Here’s how the “Open for Conversation” page works:
In the back end of your blog, create an entire page dedicated to hosting an embedded group chat. Then, only when you are online, turn the page on so that your “Open” sign appears in your main menu. Readers can then click in to speak directly with you. When you are ready to end the conversation and flip the sign to closed, you simply turn the page off.
Of course, you can title this page whatever you like. Here’s a few examples our team came up with:
• The Doctor Is In
• Chat With The Author Now
• Ask Questions, Get Answers
• I’m Online Now!
• Come Say Hello
You can use this as a way to recommend specific articles, ask trivia questions, brainstorm new content, ask who your readers are, and so much more.
The AMA off Reddit
Reddit’s Ask Me Anything (AMA) events are quite popular. But what if you could reap all the benefits of opening up to your readers without ever asking your them to leave your website? That’d be great, right?
The AMA off Reddit is great for blogs that have medium to high readership volume. This can be a one-time event or regularly scheduled. The choice is yours.
There are many advantages to keeping your readers on your site. They’re close to your content, your call to action, and they don’t have to create an account on another site to participate.
The local AMA can be accomplished by creating a page with the embedded group chat. You can send a link to this page in an email, publish the link in a blog post, or place the page in your menu. Really, you can send this out to your followers in lots of creative ways.
The Community Forum
The community forum is different in that it stays open. This is a place for your community to chat whether or not you are participating yourself.
Once you have a loyal base of readers, offer them the chance to be included in an inner-circle. Some sites do this by asking for a simple email address, other offer paid memberships. Depending on what you can feasibly ask of your readers, create an upper tier of customers and offer them perks for being part of that club.
Opening a community forum to this group is a great perk that allows participants to exchange ideas in a space that is focused on the subject.
In most cases, you won’t want to have this option available to just anyone. This will attract trolls, scammers, and spammers. But by establishing a threshold for participation, members can go to this source for roundtable discussions in niche communities.
Blogging tactics for any stage
RumbleTalk group chat is a great tool for engaging with your online community and for having your community engage with each other. This engagement leads to active participation and can increase your overall page views, shares, and more.
If you are interested in starting a RumbleTalk group chat for your blog, visit our homepage for more information. Then, let us know how these blogging tactics worked for you!