Online businesses can improve community engagement by identifying and interacting with specific audiences visiting their website.
It’s not hard to understand that businesses have different types of customers, but far too often our online community is treated as one homogeneous group.
CHANCES ARE YOU HAVE MULTIPLE AUDIENCES
Think of who you expect to visit your website. Depending on the type of website you are managing, be it a promotional website for a product or service, a special interest blog, or a community center for dispersing updates and information, you are likely to have multiple audiences.
With few exceptions, your website will at least have new visitors and returning visitors. The wants and needs of these two groups can be drastically different. A new visitor is typically looking through a narrow lens to determine if the website is worth their time. They need obvious information quickly and efficiently. A returning visitor has already established trust with your brand and is likely to browse greater amounts of content.
And there can definitely be more audiences than that!
Many websites regarding professions will give general information about their subject for casual browsers and more technical information for those in that profession who use the site as a resource.
This model is also used for special interest sites are more.
Consider a website for dog lovers. There are people who want information on training their dog to sit, and people who want information on how to enter their dog for an agility show. Both love dogs and would enjoy pictures of cute dogs or dogs doing funny things.
However, without identifying the differences in the dog loving audience some visitors would be bored of rudimentary information and others would leave if the information was beyond the scope of their interest.
MULTIPLE AUDIENCES ARE GOOD FOR GROWTH
Engaging multiple audiences in one platform can be a challenge.
Ignoring these differences, even the best scenario only generates a fraction of the engagement the site could have if the two groups were able to engage in ways fit for them.
If you are trying to increase your website’s engagement, which I think we all are trying to do, consider categorizing your audience and communicating to specific groups as a top level priority.
Your online community is made up of real people, not just numbers. Ask yourself or your team who you are trying to reach.
- What do your visitors want the first time they visit your site compared to the 100th?
- What do field experts want compared to novices?
- What does your website offer to engage other business owners to collaborate?
- What “levels” of participation are recognized in the design of your website?
All of these are good places to start, but every website is different and so should be the categorization of your visitors.
WHAT WE DO FOR MULTIPLE AUDIENCES AT RUMBLETALK
At RumbleTalk, we recognize our product is for business owners and online communities. However, not all visitors will fit this profile and we want to leave them with a good impression too.
For new visitors (including those that are unlikely customers) we focus on making our landing page easy to understand and memorable so that even if that one person doesn’t buy our service they are likely to recommend someone who may.
For our customers, we work hard to make our product user friendly and are constantly upgrading our technology to be more effective.
But wait, that’s not all! We’ve also designed our product to tackle this issue for our customers.
RumbleTalk chats have many great features, and among them is the ability to operate multiple chats on one website.
We understand that some websites face outward and seek open and public community building. Other websites face inward and offer community discussion as an exclusive benefit. Your website may be an umbrella for several topics, and need issue-specific communication.
RumbleTalk chats are capable of providing separate spaces for multiple audiences simultaneously.
Integrating one or multiple chats into your website may be the answer to meet the needs of your specific and separate audiences.
The first step is determining if you have multiple audiences. After that, we are here to help you create and engage with your customers.
Thank you for reading and if you have a moment, let us know what you think.