Why Radio Audience Like to Listen and Chat ?

All of us know and understand that radio will never get outdated. Although new media came in, radio is still a favorite media for most people. One of the main reason is the radio is the only media that capable of fulfilling our ear and mouth satisfaction at the same time.

We listen to the radio DJ talking, and we are also able to send the respond such as song request, or sending our story to be broadcast on air. That is actually basic of what Internet media can provide with radio streaming and chatroom: listen and chat.

Listen and Chat as Communication Needs

Human being is created as social being. Therefore, we exercise our social needs through communication. There are numerous ways of communication which show complexity nature of human communication. We engage in a conversation with someone, we listen and chat, we read a book to understand its author’s idea and put them in writing, we listen to a music as a way musician communicate through music, we examine paintings, sculpture, and other art form to grab the message its artist conveyed. We have endless type of communication that makes us human being. Without communication, human being will not be able to exist or even go advance. Our needs to communicate makes us a human being as who we are.

Since the era of Internet, it has position itself as a new media that bring new perspective to human communication. Today, Internet has become essential media of communication, entertainment and social interaction. Internet is the only place in the world where users drive and control its system. Internet is the place where its technology and development was shaped by users, rather than big industries and capital, or governmental institution.

The Earliest Form of Listen and Chat

Radio and its impact that shaped global politics has also evolved along with Internet. In the World War II, radio was proven to be the most effective propaganda tools. One of the radio event that turned back the tide of war was in Battle of Britain of 1940 to 1941. Nazi German had controlled most European continents, and soon after France surrendered to Nazi German in June 1940, Nazi German aimed its target to Great Britain. Within July 940 until May 1941, an invasive attack was launched by Nazi to weakened Britain defense system. The battle was culminated in a huge raid of bombing stormed Britain, known as the Blitz.

listen and chat
Upload File or Record Short Audio Messages

With its air superiority, Nazi German seemed to gain its target and even continuously bombed London for days and nights. Situation was bleak, because when the air raid sirens was sounded, people should run for air shelters for protection. They did not know and comprehend what happened around them because they were in the bomb shelter for most of time.

In such situation, radio played an important role to become main source of information. Hence, early form of listen and chat for radio audience was constructed during the time. A radio announcer from CBS Europe stationed in London: Edward Murrow, was the one who covered the Blitz and reported where the bombing hit and its impact to the area. Its coverage has given the information throughout the world and the people of Britain about how the Nazi German had failed to weaken Britain’s defensive system. People listen and chat about the news reported by Murrow with their colleagues, and information was spread out. This is the earliest form of listen and chat for radio listener.

From then on, radio audience started to develop their new listen and chat communication system. The system evolved with the participation of radio audience in the broadcast, either by telephone or sending text message to radio station during a broadcast. Even in the Internet radio, this type of communication system also evolve with chatroom and group chat for radio audience. All of them are focused to enhance listen and chat communication system that had been used by radio audience for decades.

Why Radio Audience Like to Listen and Chat?

Unlike television broadcast, the absence of visual image in radio broadcast activate our imagination in describing the event. During the London bombing, people imagining the effect of the bombing when listening to Murrow’s broadcast. When they listened to a specific area mentioned, they would definitely try to contact someone they knew in that area to get more detailed information.

Prior to Internet radio era, radio audience love to share their stories with fellow audience. Radio announcer usually invited people to send their stories about a specific topic and selected story was read during broadcast. Sometimes the radio station opened their telephone line for audience to call and engage in a conversation during live broadcast.

This experience became more exciting because of the absence of visual image. So, we as human being utilize our imagination to its fullest in order to visualize the radio broadcast. Therefore, sharing information by telling stories and enhancing the information for visual depiction is the main reason why radio audience love to listen and chat.

Boutique Group Chat for Internet Radio Station

Internet radio is booming!
Since 2008, the number of people listens to Internet radio is growing significantly. A year before, in 2007, traditional AM/FM radio audience was declining, based on Arbitron research company, who becomes Nielsen Audio today. Another research by Triton Digital shows that last year, in 2014, almost half of 124 million people in America listen to Internet radio, to be exact the number is 47%.

With the growing number of audiences, here comes the question, how can we create a better experience for our audiences?
Based on the data from two most respective research companies: Triton and Nielsen Audio, we really have to consider Internet radio station as a serious digital media to convey message.  The power of Internet radio is in its casual listening experience, that enable people listen to online radio while they doing other activities. We have discussed how radio chat room is able to create a better experience for radio station. Availability of chat for Internet radio station will create a very interactive way of old-fashioned phone and conversation between radio DJ and audience.

Chat for Internet Radio Station and Its Audience

The staggering number of Internet radio audience is really something to be taken seriously by radio station operated on the Internet. Within 4 years, from 2010 to 2014, the number of online radio audience has increased 20% and most of them are listening the radio in their smart phone or desktop computer/laptop. Surprisingly, majority of Internet radio audiences come from 12-24 years age group, the age group whose preferences can change within second and they can easily switch channel. For this age group, radio station must be able to catch their attention to make them keep listening to the station without switching channel.

It is important for radio station to engage audiences more actively, one of which is to invite them in giving their feedback or create an online conversation. We have seen in the previous article  of what RumbleTalk chat for internet radio is capable of in energizing live event.  Actually, html chat platform provides the most convenient way for both radio station and audience to communicate and interact.

Stylish look - A Chat for internet radio
Stylish look – A Chat for internet radio

Synced Chat for Internet Radio Station

The number one reason is its easy installation. A chat room should not need a complicated setup in your Internet radio station website. Our infrastructure provide the best of Internet chat platform available today. With an HTML5 technology, we have the most powerful chat technology, you can embed chat in any where you want and it will fit right to the space you allocated.

The most time consuming activity to register to a new service is the registration process. Users will just left the service when they found out the service requires a complicated registration. That will not happen when chat platform has social media integration . Users can login to your chat using their existing Facebook or Twitter account. With more than a billion of users, Facebook is just like an Internet ID for everyone. So, when chat platform is installed in your website or Facebook page, your audiences can join the chat using their Facebook account.
Very simple and easy…

The other important thing is multiplicity.
One distinctive feature of html web chat platform is synced (synchronized) chat room.  Chat for Internet radio can put the same chat room in both web page and Facebook page, and messages posted in different place synced automatically across all chat rooms. This gives wider audience opportunity to chat in a multi channel. With this synced feature, people who go in web page chat room will be able to communicate with those who enter Facebook page chat room, as if they are in the same chat room.

What is Better for Internet Radio Station?

We have to admit there is none better than online dialogue solution for Internet radio station. It is the best way to engage audience in the 12-24 age group than opening multiple channel.  We already know the type of anxiety disorder affecting this age group called FoMO (Fear of Missing Out).

People who struggle with FoMO are wrestling to balance the peer pressure with their self-actualization.  Helping them by giving choice so they can chose something based on their personal preferences is the least radio station can do to help them to chose something on their own, not based on peer-pressure.

With our synced chat, people only see the other people sending chat in the conversation. They will not be able to know whether the other parties are sending message from Facebook page chat or from another website. They can only see that there are other parties participating in the chat room.

This synced chat is also providing great benefit for radio station. They can install the same chat room in multiple places:  Facebook pages, their websites and also their partner website with ease, because knowing all the chat room will be treated as one chat room with html chat platform.

Find out more on our Facebook, Twitter and Google+.

Create your own group chat for live event >>