Using Chat Rooms in Forums

The reason for using a chat room in your website is engagement. Chat Room increase engagement in 20%. Sites with chat rooms are making users spend more time in a website, up to 3 times more. Chat Rooms are often added to Forums.
This seems like an interesting idea but to understand what the motivation, one needs to pin point the differences between the two.

chat rooms in forums

Both Chat rooms and forums are methods to communicate with other users over the Internet, but are used in different ways. Chat rooms allow you to communicate with people in real time, forums are more discussions oriented where not all participants have to be online at the same time.

Forums are more organized, with discussions separated into topics called “threads.” Using a chat room in a forum is getting both type of communication and benefits in one place. There are the forum threads where things can be discussed offline and a chat room where real time discussions are being held.

In chat rooms, conversations occur in real time with all the participants logged in and are present. Forums on the other hand tend to be asynchronous, as not all participants are online and posts occur at a much slower pace.

Visitors to a forum can log in a days after a discussion has started and still respond to previous posts.  This is not possible in a chat room discussion, as it take place at a much faster pace. This also means that forums tend to stick to a specific topic, while conversations in chat rooms can rapidly change, depending on the mood of the participants.

Chat Rooms within a forum can help direct the conversation and get faster response to urgent issues. In appose to forum, the chat can be ONLINE only when the moderator is in, to prevent long non relevant discussions and spam.

It’s All About Fresh Chat Room Content

Probably you heard it million of times. Fresh chat room content is the mother of good ranking in the Google search engine.

Most websites have a blog where content is being published periodically.
However coming up with fresh chat room content is a challenge. People use various methods to create fresh content.

Most companies are writing content themselves or hire someone that will create fresh content in their blog. The issue is that idea’s are running low after a while and it is harder to generate more interesting content for long period. The solution comes with internet services that offer companies a content suggestions that might be interesting for the company. Those services are scanning the internet for a new fresh content by using pre-defined keywords that were set upfront by the customer. These services / software are handy and can ease the pain of creating new fresh content.

However, there is an easy, fast, cheap and quick way to generate content.
This is done by using a chat room. Yes, a chat room on your site is extra effective way for users/readers are generating the content for you.

So how does it work?

Step 1: Place a chat box (room) in your website or invite your audience to a live conversation or live virtual event.
Step 2: Then when people are going to your website and logging in to your chat-room they will create a fresh content associated with your brand or live event. The content is written especially for you with highly targeted keywords.

When the conversation / event is finished, the chat room content can be exported to html (clean it up before you export, if needed) and placed in the web site. This may result in high targeted keywords traffic for your website. We have customers that use it on a daily basis, so every day a new super to the point content is placed on their website.

* Note, cleaning the conversation before exporting it to an html can be done easily from the archive menu in the chat room admin settings.

A celebrity enter a chat room

“A celebrity enter a chat room” It almost sounds like a starting of a joke.
But it isn’t? more an more celebrityes tend to communicate with their fans via chat rooms.

Engaging fans is a natural demand from fans clubs and general audiences. But as popular you are, the more complex it becomes to meet your audience. The online arena presents some ways to engage people via the online domain (e.g., Twitter or Facebook).

However, it is interesting that real-time group chatting is becoming popular for live events. We actually find a trend to use real-time communication chat box in addition to twitter and Facebook.

What is even more interesting is that chat rooms are not limited to websites and blogs but often added to Facebook fan/business page. For example, when a rockstar wishes to launch his new album, he can simply create a live event page in Facebook and add a real time chat room to one of the tabs. The chat room is perfect for mass discussion and can help with hosting thousands of chatters simultaneously. Therefore, the idea of a celebrity to enter a chat room is not that far.

The main advantages of using a chat room for events are:
1 – A chat room is an easy way to control the conversation (moderators)
2 – Users can login anonymously, which is often is an important demand from users.
3 – At the end of the event, the chat room can be removed.
4 – Simple, easy and cost effective.
5 – Talk also in private within the group chat with any fan that you like, send images, text, videos and much more.

Over than 20% of RumbleTalk chat rooms are used for events. We found that chat rooms are highly effective tool for engagement in events.