Increase Your SEO Ranking with Group Chat

Did you know that your customers can create SEO-boosting content for you?

RumbleTalk group chat enables businesses to use customer conversations to improve SEO rankings.

Let’s walk through how this works.

First, the problem.

Most of us are familiar with the basics of search engine optimization or SEO; publishing quality content with targeted keywords increases traffic to your website.

If you want to increase your SEO ranking, you’ll need to create both high-quality and a large quantity of content.

The issue for many businesses is coming up with this quality content repeatedly to stay relevant and fresh in the eyes of Google. Doing so is a big challenge and necessary. It’s an ongoing project that can easily fall into a mundane routine that lacks flare and intrigue.

Look no further when you find yourself in a rut or are just searching to incorporate new and creative tactics to improve SEO rankings! RumbleTalk group chat can be used to spice things up.

I’m skeptical, how does this work?

Here’s our recommended method of increasing your SEO ranking using group chat.

1. Host a RumbleTalk group chat

This could be an ongoing membership group chat, a one-time virtual event to promote a new feature or product, or whatever… you’ll know what your customers want to talk about more than we do.

You may be concerned about this kind of open communication platform being vulnerable to unruly users. Not to fear, RumbleTalk group chat allows the group chat owner and any assigned administrators the authority to delete messages, log out specific users, and ban users who won’t play by the rules.

This way, that “You SUCK and I like your competitor” comment can be deleted from an otherwise pleasant, positive, and promotional conversation.

2. Export the transcript

You can do this in two ways depending on how much of the group chat you want to use. In either case, you’ll want to make sure you are exporting an HTML file to use later for the purpose of increasing your SEO ranking.

For a partial section of the transcript click the export button located within the group chat. Whatever messages are visible in the group chat will be pulled for this partial export.

increase your seo ranking

For the full transcript, the group chat owner can export the HTML file from the admin panel. We recommend exporting the full transcript and then grabbing the portions you like best.

increase your seo ranking

3. Use the transcript for new content

Now all you have to do is fill in the blanks. Tell the story of your group chat event. Did the conversation lead to a product breakthrough? Was there a winner in your photography competition? Are your customers singing you praise? (probably)

There’s more than one way to insert the HTML code into your new content but we’ll take you through the most broadly applicable way.

Open your HTML transcript in a text editor such as Notepad
Copy the HTML code
Paste the code as HTML into your blog post, website page, etc…

Here’s how it looks!

LacieLaLarsch 03-09 13:38 Hello! Did you know that you can export a RumbleTalk group chat conversation?

NimLevy03-09 13:39 Yes, Lacie. I designed this feature.

LacieLaLarsch 03-09 13:40 But did you know that you can also use the HTML code for a blog post or other new content?

NimLevy03-09 13:40 Yep. I made sure that was a part of it too.

LacieLaLarsch 03-09 13:41 Well, that’s fantastic! You are super!

NimLevy03-09 13:42 Are you asking me these questions for a blog post example?

LacieLaLarsch03-09 13:43 yes

Addition advantages

The target keywords that appear in the exported group chat transcript are valuable.

Think about it, this is how your customers talk about your company and these are the words your potential customers will be using to find you.

You get to gain insight into what words and phrases you should be focusing on at the same time that you are including them in your content.

This is simultaneous market research and application all to improve your SEO page rankings.

And your customers were involved in the whole process. This strengthens your online brand community and keeps customers returning to see results.

RumbleTalk group chat offers a free 7-day trial. To learn more, visit our homepage.

Posted on March 9, 2016October 15, 2024 by Editor

All the Reasons You Need Chat Security Using HTTPS

RumbleTalk’s customers trust our group chat to be private and secure. We understand that social stock trading, exclusive clubs, and other private online communities prioritize security so we’ve made it our priority to engineer advanced security features into our service.
In this post we will focus on the SSL/TLS security layer. But, did you know that using secured connections is good for more than just security?
We will discuss the multiple benefits of using secured connections and how you can better secure your group chat.
Why do you need to care about HTTPS?

Well, let me explain. SSL/TLS and HTTPS have been an industry standard for a long time but is becoming increasingly more important.

Previously, security was only a concern to those who wanted to ensure their online data was kept in strict confidentiality. Today, more and more platforms are looking at the security of websites and web apps to determine if it should be rewarded with better search rankings or functionality at all.

Simply put, if your website is not properly secured it could be ignored or not work.

Why does security matter, beyond security?

Let’s take a step back and talk about the “Edward Snowden Effect”. In 2013, Edward Snowden, known as either a traitor or whistle blower, stole and leaked classified government documents revealing the scope of United States data collection programs. Many countries reacted by ending contracts and trade deals with the US, and people from around the world changed their own online security practices fearing (or in some cases having confirmed) their information was being collected by the NSA.

With this in mind and knowing that someone is eavesdropping, many businesses changed their policies to build trust among users that their data is secure.

Google has taken steps to reward websites that prioritize security with better search rankings. Several web app services are not recognized to operate unless they use secured connections.

Why do I need a secure chat room?

Your website may or may not be secure, but why do you need security for your chat room? Google is a huge factor in this decision.

Because Google says so #1

First, better and more complete security improves your search engine optimization (SEO). If your website is not secured your SEO will suffer. As I’ve said before, google rewards secure websites.

Because Google says so #2

Google is not just a search engine, it much, much, more. Google sets the industry standards and have the most popular web browser, Chrome. If your website is not in line with the Google’s standards, it may not work and respond with Google Chrome or other browsers following their lead.

Because Google says so #3

If you want to use live video and live audio calls using google standard communication, called WebRTC. you will need to use a secured connection. In late December chrome stopped supporting WebRTC communication using HTTP instead of the new standard, HTTPS. (more on this later)

How RumbleTalk group chat works into all of this

For years, RumbleTalk chat rooms have been equipped with the latest HTTPS/SSL technology to ensure chat security for all users.

In order to enable an HTTPS (SSL/TLs) protection for your chat security, you can follow this simple instruction:

Copy the code from your dashboard. If it contains HTTP, please change it to HTTPS. Then, your chat room will be secured and protected with our latest HTTPS/SSL technology.

Currently, our team is working on making secured connections the default option for all of our group chats. This feature will be released in the next few weeks.

Do note, HTTPS is a very fundamental layer of security. You can add various additional levels of security in the chat itself. For example, you can put the group chat behind a special area in your website for members only.

A deeper look at HTTPS/SSL

Simply said, HTTPS is a secured HTTP protocol over SSL, a Secure Socket Layer.

HTTPS/SSL is the standard for secure communication between browsers and servers. Without using this protection, all data transmitted between clients (browsers) and servers are open and visible to anyone looking. Anyone who can tap into the browser-server communication will be able to see the communication.

HTTPS provides another layer of security which encrypts communication end-to-end resulting in only the designated browser and designated web server accessing the data being transmitted between them. Attempts to eavesdrop or tamper with the communication will fail, because the HTTPS/SSL provide a security layer that protect the communication channel between server and browser.

The more advanced version of SSL is Transport Layer Security (TLS), which adds more authentication between server and browser. Both browser and server will connect with a handshake procedure, allowing verification of the server’s authenticity using a digital certificate. Therefore, you will always be sure that you are connected to the right server, and also ensure that the server is secured.

To make sure your URL is secured, check the green icon next to the URL. If it is green, you are good to go. If it is white, you might be secured but links in the chat.

You can always see whether the server is secured or not by looking at the address bar in your browser: the web address will begin with HTTPS and you will see a green lock next to the address. You can click the green lock to obtain more information regarding the server authenticity.

Barriers to HTTPS/SSL

Because of all the reasons discussed above, I can only one reason to not implement HTTPS/SSL, cost.

Sites that do not implement HTTPS/SSL are not prepared to enhance their chat security. Therefore, when they implement HTTPS/SSL, there will be additional cost and added complexities to site management.

A website needs to acquire certification and then must add another layer of security to its server-browser communication. That takes resources, adding more manpower and modification.

Furthermore, after the modification is done, there will be another cost involving bandwidth and CPU. Implementing HTTPS/SSL requires more bandwidth because of its new layer of security. It also needs a higher power server, yet another cost.

Always activate secured room for your confidential conversation

RumbleTalk group chat has been equipped with HTTPS/SSL protection, and it is advisable to activate the secured room for your private chat. Doing so will allow your customers to trust that their conversation is not being eavesdropped, ensure live video and live audio calls work properly, and improve your website’s SEO ranking with Google.

A secured room provides enhanced chat security and protection for information shared among people communicating in the chat room. Enabling secured room will activate the HTTPS/SSL protection into the chat room, adding more security and thwarting any attempt of eavesdropping or interference.

Posted on February 25, 2016October 2, 2016 by Editor

Does your business have multiple audiences?

Online businesses can improve community engagement by identifying and interacting with specific audiences visiting their website.

It’s not hard to understand that businesses have different types of customers, but far too often our online community is treated as one homogeneous group.

CHANCES ARE YOU HAVE MULTIPLE AUDIENCES

Think of who you expect to visit your website. Depending on the type of website you are managing, be it a promotional website for a product or service, a special interest blog, or a community center for dispersing updates and information, you are likely to have multiple audiences.

With few exceptions, your website will at least have new visitors and returning visitors. The wants and needs of these two groups can be drastically different. A new visitor is typically looking through a narrow lens to determine if the website is worth their time. They need obvious information quickly and efficiently. A returning visitor has already established trust with your brand and is likely to browse greater amounts of content.

And there can definitely be more audiences than that!

Many websites regarding professions will give general information about their subject for casual browsers and more technical information for those in that profession who use the site as a resource.

This model is also used for special interest sites are more.

dog website — Your website could be for dogs and for dog lovers. This is an example of multiple audiences.

Consider a website for dog lovers. There are people who want information on training their dog to sit, and people who want information on how to enter their dog for an agility show. Both love dogs and would enjoy pictures of cute dogs or dogs doing funny things.

However, without identifying the differences in the dog loving audience some visitors would be bored of rudimentary information and others would leave if the information was beyond the scope of their interest.

MULTIPLE AUDIENCES ARE GOOD FOR GROWTH

Engaging multiple audiences in one platform can be a challenge.

Ignoring these differences, even the best scenario only generates a fraction of the engagement the site could have if the two groups were able to engage in ways fit for them.

If you are trying to increase your website’s engagement, which I think we all are trying to do, consider categorizing your audience and communicating to specific groups as a top level priority.

Your online community is made up of real people, not just numbers. Ask yourself or your team who you are trying to reach.

What do your visitors want the first time they visit your site compared to the 100th?
What do field experts want compared to novices?
What does your website offer to engage other business owners to collaborate?
What “levels” of participation are recognized in the design of your website?

All of these are good places to start, but every website is different and so should be the categorization of your visitors.

WHAT WE DO FOR MULTIPLE AUDIENCES AT RUMBLETALK

At RumbleTalk, we recognize our product is for business owners and online communities. However, not all visitors will fit this profile and we want to leave them with a good impression too.

For new visitors (including those that are unlikely customers) we focus on making our landing page easy to understand and memorable so that even if that one person doesn’t buy our service they are likely to recommend someone who may.

For our customers, we work hard to make our product user friendly and are constantly upgrading our technology to be more effective.

But wait, that’s not all! We’ve also designed our product to tackle this issue for our customers.

RumbleTalk chats have many great features, and among them is the ability to operate multiple chats on one website.

We understand that some websites face outward and seek open and public community building. Other websites face inward and offer community discussion as an exclusive benefit. Your website may be an umbrella for several topics, and need issue-specific communication.

RumbleTalk chats are capable of providing separate spaces for multiple audiences simultaneously.

Integrating one or multiple chats into your website may be the answer to meet the needs of your specific and separate audiences.

The first step is determining if you have multiple audiences. After that, we are here to help you create and engage with your customers.

THANKS

Thank you for reading and if you have a moment, let us know what you think.

Posted on February 14, 2016October 2, 2016 by Editor 0